Paco’s Primer on Primark

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Paco recounts a holiday shopping trip with his daughters and observes what Primark is doing right in their stores in the February issue of design:retail. Read the whole thing here. …

Envirosell-FIT Course is Under Way

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It has begun! Our 8-day professional development certification course at FIT in New York City kicked off today. Registrants from around the world are learning the ins and outs of Paco Underhill’s …

Paco’s Observations on Beacons and Counters

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Writing for design:retail, Paco discusses the current wave of electronic counter and beacon technology and how retailers can most effectively use these advancements. Read the whole thing here.