Envirosell-FIT Course is Under Way

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It has begun! Our 8-day professional development certification course at FIT in New York City kicked off today. Registrants from around the world are learning the ins and outs of Paco Underhill’s …

Paco’s Observations on Beacons and Counters

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Writing for design:retail, Paco discusses the current wave of electronic counter and beacon technology and how retailers can most effectively use these advancements. Read the whole thing here.

Applied Theory On Brazil

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Paco ties together the worlds of art, theater, and retail in the context of Brazil and the tropics for his latest contribution to the Robin Report. Read the entire thing here.