Paco’s Observations on Beacons and Counters

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Writing for design:retail, Paco discusses the current wave of electronic counter and beacon technology and how retailers can most effectively use these advancements. Read the whole thing here.

Applied Theory On Brazil

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Paco ties together the worlds of art, theater, and retail in the context of Brazil and the tropics for his latest contribution to the Robin Report. Read the entire thing here.

Paco on the Gap Store Closings

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Speaking to the UK-based Independent, Paco spoke on the contributing factors in Gap’s decision to close 175 U.S. stores and what made the brand so popular in the first place. …