- Adam KavettSenior Project ManagerNew York CityAdam KavettSenior Project Manager
Adam leads research and consulting projects domestically and internationally across a variety of retail formats, focusing on store planning, signage systems, and merchandising analysis. As a dedicated hedonist, Adam spends much of his free time turning grain into beer and hiking aimlessly. Adam holds a B.S. from Cornell University in Design & Environmental Analysis, concentrating in Human Factors & Ergonomics.
- Angela KimTeam ManagerSeoulAngela KimTeam Manager
Angela Kim has been a part of Envirosell Korea since 2012. She a background that includes years of on-trade studies with clients in the Beer and RTD industries as well as other retail-related projects. At Envirosell, she manages incoming projects and is a main communicator with the Envirosell family. She is a mother of a lovely 2-year old daughter.
- Annika YanResearch AssociateNew York CityAnnika YanResearch Associate
Annika is an interdisciplinary design strategist based in NYC. While earning a Master of Science degree in Strategic Design & Management from Parsons School of Design, she studied opportunities to simplify men’s retail shopping experience. With a multicultural background, she’s also interested in language learning and looks forward to utilizing her design thinking skills to improve the global retail industry.
- Benjamin GoodheartMedia CoordinatorNew York CityBenjamin GoodheartMedia Coordinator
Benjamin has been working on video projects ever since he was a teenager and took that passion to task when he studied film at Quinnipiac University. When editing, he’s privy to the equally absurd and mundane footage the research cameras catch in the field. When he’s not wielding tools in Premiere, Benjamin can be found digging through record crates.
- Brett BarndtDirector of Client Services and Business DevelopmentNew York CityBrett BarndtDirector of Client Services and Business Development
Brett brings years of expertise on the client side. Starting in finance, he found a knack for doing qualitative research for new product development, and contributed to game-changing financial innovations. He works with clients to design research proposals to meet their new and emerging needs, integrating a belief in the value of change management practice. Brett currently serves on the board of Keepers of the Waters.
- Burç TutancPartnerIstanbulBurç TutancPartner
Burç was born in Istanbul and graduated in mechanical engineering. After working in sales for 23 years, he approached the world’s leading guru in shopper research, Paco Underhill. In June 2012 he began as Envirosell Turkey’s managing partner. Burç is married and the proud father of a wonderful son.
- Clelia GironTeam LeaderNew York CityClelia GironTeam Leader
Clelia is a lifelong New Jersey resident and has been with the company for 10 years working on over 130 projects. She currently specializes in eye-tracking and shop-alongs while also team-leading. She has a BA from Denison University in Communication and Spanish. In her spare time, Clelia enjoys traveling, meeting new people and immersing herself in different cultures and languages.
- Craig ChildressChief Operating OfficerNew York CityCraig ChildressChief Operating Officer
Craig’s history with Envirosell since 1990 includes having served as a Project Director and later V.P. of Research. He holds a B.A. in environmental psychology, and an M.A. in English from the University of California at Davis, as well as an M.F.A. from the University of Iowa. Originally from Texas and California, Craig managed to drop his Texas accent immediately upon arriving in the Big Apple. He lives in Manhattan with his wife, daughter, and son.
- Deborah GeigerDirector Of ContentNew York CityDeborah GeigerDirector Of Content
Deborah holds a Journalism and a Psychology degree from the University of Massachusetts at Amherst. Based in the NY office, she manages inquiries from all over the world, from media seeking expert opinion to corporate clients and trade associations. She is the hub of Envirosell Global licensee communications and manages a database of our history more than 25 years old, allowing us to understand key differences in the way consumer behavior has grown and changed. Additionally, she manages speaking engagements and consulting assignments for our CEO, Paco Underhill, the creator of The Science of Shopping.
- Diana DawsonVice President of ConsultingNew York CityDiana DawsonVice President of Consulting
Diana came to Envirosell as a trained theatre director and filmmaker. After two years as the assistant director of the Media Department, she joined the Project Team with whom she designed and conducted field research for the next ten years. She has studied shopper behavior and store design in places such as Seoul, Istanbul, Oslo and countless American cities. She still marvels at the many ways her theatre, film and travel experience has informed her understanding of human behavior in the shopping experience.
- Elvin NazlicicekProject ManagerIstanbulElvin NazlicicekProject Manager
Elvin studied Sociology and started her research career at Ipsos in 2007 with prior experience in public relations and voluntary social projects. During her time at Ipsos, she worked both in Turkey and in London offices on various quantitative research projects. She transferred to Envirosell Turkey in January 2014. Elvin enjoys traveling, eating and dancing Argentine Tango.
- Giusi ScandroglioManaging DirectorMilanGiusi ScandroglioManaging Director
Giusi has more than two decades of experience in market research and shopper marketing. While Envirosell Italy is functional throughout Italy and greater Europe, her industry experience also includes working in both North America and Asia. She earned her master's degree in psychology from the University of Padova in Padova, Italy.
- Haoran (Sophie) WangResearch AssociateNew YorkHaoran (Sophie) WangResearch Associate
Sophie holds her Master degree in Integrated Marketing Communications from Northwestern University. She is passionate about turning data into stories and actionable strategies with a consumer-centric and data-driven mindset. Her goal is to become a good storyteller that can bring positive impact to target audience. She is a life-long film fanatic, a real foodie, and a big fan of Corgi.
- Jeff WedwaldtTeam LeaderNew York CityJeff WedwaldtTeam Leader
Jeff has been part of the Envirosell field staff for over ten years. He has been team-leader for over 150 retail research sites across the world, studying shopping behavior for diverse clients from banking to cosmetics to mobile technology. He has a BA in History from St. Bonaventure University and currently lives in Manhattan, enjoying time working on his paintings, bicycle riding, travel and being with family and friends.
- Jin ChenCEOShanghaiJin ChenCEO
Jin Chen is the pioneer of marketing research in China with more than 20 years of experience. He co-founded and is CEO of South China Marketing Research (SCMR), the CEO of RI China, and the President of TNS China. Jin Chen is an ESOMAR Representative of China and the Rotating President of CMRA. In addition, he is the author of Market Research Practices & Methods.
- Jin Man NamExecutive DirectorSeoulJin Man NamExecutive Director
Jin Man launched Envirosell Korea in 2002 but has been in the market research world since 1995. He has held several client seminars and published Envirosell Korea Newsletters. Jin Man holds a B.A. in Business Administration from the Korea University in Seoul. He lives in Seoul with his wife and two daughters.
- John EngleTeam LeaderNew York CityJohn EngleTeam Leader
John has been part of the field staff for over 15 years. A lifelong New Yorker, he received his BA in Cultural Studies from SUNY Empire State College. He taught in NYC public and private elementary schools and still tutors math to children. He has worked on hundreds of Envirosell jobs, touring the world team-leading in-store research for clients in varying industries. Outside of Envirosell, he toured the world as the guitarist in the band Codeine.
- John VerderyNew York CityJohn Verdery
John is a Rhode Island School of Design graduate and native New Yorker. He has applied his various skills to different departments at Envirosell: starting in the field studying consumer habits, he recently began gathering data in the Data Department and creating new content for the Media Department. In his free time, he can be found making artwork or updating his blog.
- Kannapon LopetcharatConsultant and ModelistBangkokKannapon LopetcharatConsultant and Modelist
Kannapon has a Ph.D. in Food Science from Oregon State University and a Management Certificate from Cornell University. With over ten years of R&D experience in sensory, psychophysics and consumer research with CPG companies, Kannapon dedicates time to advance the science of consumer research, partnering with North Carolina State University to mentor students in the field, and was invited by Thai government to lead a seminar on consumer research and innovation.
- Keyla Priscilla dos Reis de AlmeidaProject ManagerSão PauloKeyla Priscilla dos Reis de AlmeidaProject Manager
In her personal life, Keyla loves to travel, to read and to spend time with her parents. In the professional world, she is focused on always learning new things, and enjoys being engaged and stimulated by the next challenge.
- Koji FukutaRepresentative DirectorTokyoKoji FukutaRepresentative Director
As the author of Shopper Marketing, Fukuta-san is considered the leading expert of shopper research in Japan. He has extensive experience in delivering store planning workshops and consulting services for commercial store planning in the global market.
- Larissa HuntDirector Of Data & MethodologyNew York CityLarissa HuntDirector Of Data & Methodology
Larissa started with Envirosell as an intern while earning her Master’s Degree in Social Research. Now part of the permanent data team, she has “run the numbers” for over 80 projects. Her favorite aspect of this work is the opportunity to contribute to so many varying projects. She loves to go to the beach and hike the trails in NJ. Larissa also enjoys cooking, baking, football and watching reality TV.
- Liam O'ConnellProject DirectorNew York CityLiam O'ConnellProject Director
Liam joined the Envirosell team in 2008 after graduating from Tulane University. Since then he has studied consumer behavior across the world, from Johannesburg South Africa to Ivanovo Russia. In his spare time he enjoys reading, hockey and travel.
- Madeleine BerenyiProject ManagerNew York CityMadeleine BerenyiProject Manager
Madeleine comes to us from Melbourne, Australia. With a strong background inconsumer behavior research and psychology - and a natural love of all things retail - Envirosell suits her to a T. When she’s not at work, you can find her exploring different NYC neighborhoods, and sampling the seemingly endless variety of cuisines available.
- Maria Cristina (Kita) MastopietroDirectorSão PauloMaria Cristina (Kita) MastopietroDirector
Kita has a BA in Sociology and a Master of Arts degree in Psychology from Stanford University, and taught Social Psychology at the University of São Paulo. She founded and headed Sense since 1990, and joined the Envirosell family in 1988. In addition, she runs an educational non-profit organization for at-risk teens. She is married, has 3 cats and a dog.
- Mark PingolManaging DirectorLondonMark PingolManaging Director
Mark is a graduate of Vassar College with a degree in Psychology. After graduating, he worked at Harvard Medical School coordinating research focused on the etiologies and pathways of different psychiatric disorders. His work at Envirosell includes studies for large beverage, electronic, and retail companies. Prior to joining Envirosell he worked for a major pharmaceutical marketing and advertising firm, helping develop brand image and implementing brand strategy for their blue chip accounts.
- Matthew WilsonDirector, Business DevelopmentNew York CityMatthew WilsonDirector, Business Development
Matthew brings years of leadership experience in business development and client services to Envirosell having spent nearly a decade managing national accounts in the CPG and technology industries. Matthew is a graduate of The Ohio State University with a B.A. in Behavioral Science.
- Matthew ZhangSenior Research DirectorShanghaiMatthew ZhangSenior Research Director
Matthew has an MBA, 18 years in marketing research industry, plus a 2-year partnership with a brand management consultancy practice. He is now overseeing shopper business at CSG Envirosell. His expertise of research also extends to digital, innovation, branding and B2B.
- Melik KarabiyikogluPartnerIstanbulMelik KarabiyikogluPartner
Melik graduated from Ankara University in Geophysical Engineering, received a Masters of Business Administration in 2007, and is currently completing a Business Administration Ph.D. program. He has worked as a professional in FMCG, telecommunication and consumer electronic sectors for over 15 years. Along with his interests in marketing, sales and business development, he also enjoys philosophy, history and the arts.
- Michael BunchSenior Team LeaderNew York CityMichael BunchSenior Team Leader
Michael began working with Envirosell after more than 15 years working in healthcare administration. He was initially drawn to this work through his interest in psychology as it relates to human behavior. After traveling the world with Envirosell, he has not only worked for a variety of clients but also for a variety of roles within the company. He specializes in methodology training and in-field problem solving.
- Paco UnderhillCEO and FounderNew York CityPaco UnderhillCEO and Founder
Paco’s first book, Why We Buy: The Science of Shopping, is an internationally recognized bestseller and has been published in 27 languages. His columns and editorials have appeared in The New York Times, Money Magazine and The Wall Street Journal, among others. Paco spends most of his days on the road, as a featured and keynote speaker on six continents. Today he is known as one of our era’s forefront retail anthropologists.
- Paola FriggéProject DirectorMilanPaola FriggéProject Director
After earning her PhD in Creative Psychology in Milan, Paola started managing the Qualitative Division and Innovation Lab in QT and has experience of more than 8 years in retail studies focused on food, fashion, jewels, personal and home care. In her retail projects she likes to combine creativity and a scientific approach.
- Patricia MaltezAccountantNew York CityPatricia MaltezAccountant
Patricia loves numbers, so she switched from personal assistant to Accounting. Having joined Envirosell in 2004, she balances her work with her hobbies, including watching futbol (soccer), sewing, knitting and reading spy fiction thriller books. Patricia has the most “favorites” in life out of anyone in the office. Two examples are her favorites TV shows: Castle, Bones and NCIS. And her favorite footballer: “Messi”.
- Paul KellySenior Team LeaderNew York CityPaul KellySenior Team Leader
Paul has worked for Envirosell for over 13 years now, and is an expert in all aspects of fieldwork. He has been team leader on hundreds of retail projects with clients in various industries, traveling globally to cities such as Moscow, Shanghai, and Guatemala City, among others, to team-lead research and teach Envirosell’s methodology to team members. Paul is also a film actor, and has taught public speaking workshops to Law Students at Hofstra University.
- Preetika GuptaResearch ManagerNew York CityPreetika GuptaResearch Manager
Preetika is an energetic, outgoing, innovative and creative person. Her deep interest in people and places across the world naturally contributes to her profession. In her free time she enjoys cooking, reading and spending time with close friends and family.
- Sarinporn JivanunManaging DirectorBangkokSarinporn JivanunManaging Director
Sarinporn learns visually, so being out in the world and experiencing it is important to her, traveling to observe consumers in various environments. She likes to provide consultancy that is fun and lively, and her extensive experience differentiates Sarinporn from the rest of the research world.
- Shuho NirasawaProject ManagerTokyoShuho NirasawaProject Manager
Nirasawa-san has been in market research for six years. His experience includes conducting research vending machine beverages as well as beverages in convenience stores. Recent projects include a measurement survey on effects of laundry detergent shelf changes in a drugstore.
- Silva MateosianTeam LeaderNew York CitySilva MateosianTeam Leader
Silva is a self-professed product junkie who counts cosmetics research among her favorite jobs in her 15+ years at Envirosell. She moved to NYC when she was 18 to attend AMDA and has worked professionally in theatre all her life. She believes that she uses the same tools for research that she does to create a role onstage and that her experience in both fields has many parallels.
- Steven WachelField CoordinatorNew York CitySteven WachelField Coordinator
Steven started in 2001 as a field worker. Needing a change of pace, he moved into the Office Manager position back in 2010, and is now the true hub of our office, including his full-time role as Field Coordinator. When Steven isn’t at Envirosell, you can find him DJ-ing in some of the city’s hottest spots. He enjoys kickin’ it with his husband and their dog Macy Grey.
- Theresa BrunoTeam LeaderNew York CityTheresa BrunoTeam Leader
Theresa has a lengthy (continuing) career in theatre and television, during which she has toured internationally and performed in 49 of the 50 states. A born and bred New Yorker, she holds a B.A. in English from Wagner College, where she also studied Music, Theatre, and Education. She joined our team in 2007, and her background in the Arts, in tandem with her travels, provides her with a skill-set uniquely suited to our research. She is also a full-time mom to her 2 year-old son and part-time sounding board for her television writer husband.
- Tia Remington-BellProject ManagerNew York CityTia Remington-BellProject Manager
Tia does not see research as a job, but as a passion. Driven by her innate curiosity of people, she spent years working in communications research before joining Envirosell. When Tia is not busy observing the world around her, you can find her reading, supporting all things Wisconsin, and enjoying the outdoors. Tia holds a M.A. in design studies from The New School and a B.A. in anthropology from Colorado College.
- Timothy BushTeam LeaderNew York CityTimothy BushTeam Leader
Timothy has been a Team Leader for 15+ years, during which he has researched for some of the largest clients in Envirosell’s history, and is the creator of most of our concept illustrations for our clients’ ideation sessions and reports. Outside of Envirosell, Tim has authored and/or illustrated more than 25 children’s books, including the long-running ‘Capital Mysteries’ series published by Random House, with two others optioned as feature films.
- Tina KimProject ManagerSeoulTina KimProject Manager
Tina Kim is the project manager of Envirosell Korea. As a founding member of Envirosell Korea, Tina has conducted store planning projects from electronics to the airport, focused on the understanding of Korean shopping behavior. She holds a B.A. in Journalism from Sungkyunkwan University in Seoul. She loves traveling- especially if there is beautiful nature to be seen.
- Tom MosemanSenior Vice PresidentNew York CityTom MosemanSenior Vice President
Having spent almost half his life working at Envirosell, Tom is considered a “lifer”. His first career was in the theatre where he worked as an actor, director and producer. He believes this was perfect training: theatre creates an external expression of the psychological world; Envirosell examines the behavioral world to reveal the psychological one.