Retailers Turn to Paco for Advice When REI Trades Black Friday for the Great Outdoors

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Can a unique and potentially risky move become a retail trend? Paco is asked to weigh in on the bold move by REI to close for Black Friday this year.  Potential loss in key sales volume or not, could this be a game-changing attack on our attachment to the meaning of Black Friday? Read article in The Oregonian here.