Our Philosophy

Our passion is discovering what makes consumers tick. Our business is winning victories for our clients. And we’ll go anywhere to do it, brick or digital: stores, homes, QSR, banks, airports, museums, hotels, healthcare – you name it, we’ve been there. And we’ll keep going back.


Our History

Thirty years ago, Paco Underhill had an idea: let’s study the way people behave in stores. It was a novel idea that hatched a whole new industry. 30 years later, we’re still ahead of the curve: innovating, pioneering, and mapping path-to-purchase journeys from beginning to end, and back again.