Envirosell Headquarters

907 Broadway New York, NY 10010 - (212) 673-9100

  • Adam Kavett
    Director of Environmental Strategy
    New York City
    Adam Kavett
    Director of Environmental Strategy

    Adam draws on strong expertise in human-centered design and cognitive ergonomics to deliver powerful guidance to refine and reimagine experiences. Adam leads project teams and consults across a variety of industries, leading Envirosell's exploration into non-traditional and unique space types.

    Since joining Envirosell in 2011, Adam has led over 100 custom research and consulting projects in 17 countries across 4 continents. His client list includes some of the biggest names in retail and consumer packaged goods.

    Outside of retail, Adam has worked on the development of major transit hubs, cultural and educational institutions, and large-scale workplaces for real-estate brokerage firms. He is also Envirosell's in-house expert on wine, beer, and spirits categories.

    Adam graduated from Cornell University with a B.S. in Design and Environmental Analysis, concentrating in Human Factors & Ergonomics. He spends most of his free time divided between obsessing over his garden and foraging in specialty grocery stores.

  • Benjamin Goodheart
    Director of Media
    New York City
    Benjamin Goodheart
    Director of Media

    Benjamin has been working on video projects ever since he was a teenager and took that passion to task when he studied film at Quinnipiac University. When editing, he’s privy to the equally absurd and mundane footage the research cameras catch in the field. When he’s not wielding tools in Premiere, Benjamin can be found digging through record crates.

  • Brett Barndt
    Senior Director of Client Services and Business Development
    New York City
    Brett Barndt
    Senior Director of Client Services and Business Development

    Brett brings years of expertise on the client side. Starting in traditional strategy jobs in finance, he found a knack for doing qualitative research for new product development, and contributed to game-changing financial innovations. Early on, Brett recognized that strategy is executed through people and was drawn to helping multi-functional teams work together in new ways, building expertise in change & coaching, collaboration, and design thinking. He has setup and led launch and change programs in large corporates engaging hundreds of participants around the world. 

    His perspective ranges from traditional corporate strategy, new product innovation, branding and marketing, to selling products at retail. He easily supports clients from traditional strategy to hands-on activation.  

    At Envirosell, he works with clients to design research proposals to meet their needs, and has been instrumental in introducing new methods and approaches, integrating a belief in the value of change management and design thinking into our process and culture. He leads new partnerships to bring Envirosell’s human-centered and evidence-based design performance practices to AI for sensors in retail.  

    With a traditional quant management MS after a BFA in Drawing & Design, Brett teaches at Parson’s School of Design in the MS in Strategic Design & Management that mixes B-school and D-school, giving graduates strategy and creative skills for today’s wicked problems. He is also a PhD candidate studying action research for social change with The Taos Institute.

  • Craig Childress
    Chief Operating Officer
    New York City
    Craig Childress
    Chief Operating Officer

    Craig’s history with Envirosell since 1990 includes having served as a Project Director and later V.P. of Research. He holds a B.A. in environmental psychology, and an M.A. in English from the University of California at Davis, as well as an M.F.A. from the University of Iowa. Originally from Texas and California, Craig managed to drop his Texas accent immediately upon arriving in the Big Apple. He lives in Manhattan with his wife, daughter, and son.

  • Diana Dawson
    Vice President of Consulting
    New York City
    Diana Dawson
    Vice President of Consulting

    As Envirosell’s VP of Consulting, Diana collaborates with organizations to improve the customer journey, from concept to implementation. Diana advises on a range of issues to create optimal shopper experiences and improve store performance. Drawing from her experience as an MFA in Theatre Arts, Diana facilitates role playing, focus groups, and fast iteration with design firms.

    Since 2002, Diana has made a career of observing and analyzing shopping behavior and the influence of store environments on that behavior. Her expertise includes store design, interactive engagements, and communication hierarchies. In Envirosell’s global headquarters, Diana serves as a mentor and supervisor to multiple departments. At home, she is the mother of two teenagers, which gives her the real-world experience to empathize with a crucial customer base.

    Diana has worked with hundreds of retailers and service providers, including:

    • adidas
    • Best Buy
    • Chipotle
    • Estée Lauder Companies
    • Hilton
    • Lennar Homes
    • Petco
    • Samsung
    • Target
    • Under Armour

    An engaging presenter, Diana was the Keynote Speaker at the Sony Global Conference and has spoken at many events, including Vanity Fair’s Consumer & Shopper Insights Forum and Healthcare Design Magazine’s Design Forum.

  • Larissa Hunt
    Director Of Data & Methodology
    New York City
    Larissa Hunt
    Director Of Data & Methodology

    From applying and optimizing project-specific methodologies to assuring the quality of output, Larissa oversees all things data at Envirosell's Global Headquarters in NYC. Larissa works with other departments and her staff to filter client needs into projects with useful, reliable results. Larissa is also the liaison for 3rd party vendors, including focus groups, moderators, and transcription/translation.

    A member of design:retail's 2018 class of 40 under 40, Larissa has worked her way from data intern to Director of Data & Methodology over the course of less than a decade. She received her Master's of Science in Social Research in 2010.

  • Liam O'Connell
    Project Director
    New York City
    Liam O'Connell
    Project Director

    Liam joined the Envirosell team in 2008 after graduating from Tulane University. Since then he has studied consumer behavior across the world, from Johannesburg South Africa to Ivanovo Russia. In his spare time he enjoys reading, hockey and travel.

  • Paco Underhill
    CEO and Founder
    New York City
    Paco Underhill
    CEO and Founder

    Paco’s first book, Why We Buy: The Science of Shopping, is an internationally recognized bestseller and has been published in 27 languages.  His columns and editorials have appeared in The New York Times, Money Magazine and The Wall Street Journal, among others. Paco spends most of his days on the road, as a featured and keynote speaker on six continents. Today he is known as one of our era’s forefront retail anthropologists.

  • Tom Moseman
    Senior Vice President
    New York City
    Tom Moseman
    Senior Vice President

    Having spent almost half his life working at Envirosell, Tom is considered a “lifer”. His first career was in the theatre where he worked as an actor, director and producer. He believes this was perfect training: theatre creates an external expression of the psychological world; Envirosell examines the behavioral world to reveal the psychological one.


Project Staff

  • Madeleine Berenyi
    Project Manager
    Madeleine Berenyi
    Project Manager

    Madeleine comes to us from Melbourne, Australia. With a strong background in consumer behavior research and psychology - and a natural love of all things retail - Envirosell suits her to a T. When she’s not at work, you can find her exploring different NYC neighborhoods, and sampling the seemingly endless variety of cuisines available.

  • Preetika Gupta
    Project Manager
    Preetika Gupta
    Project Manager

    Preetika is an energetic, outgoing, innovative and creative person. Her deep interest in people and places across the world naturally contributes to her profession. In her free time she enjoys cooking, reading and spending time with close friends and family. 

  • Ravi Jha
    Research Associate
    Ravi Jha
    Research Associate

    After working with Envirosell’s unique set of research methodologies to grasp the intricate details of data collection and processing, Ravi joined the Project Team to help transform research findings into actionable insights for retail clients.

    Ravi started working in Envirosell’s data department while completing a B.A in Psychology and Politics from NYU.

    In his spare time, Ravi is an avid runner. He completed the New York City marathon in November 2018.

     

  • Safiya Mitchell
    Research Associate
    Safiya Mitchell
    Research Associate

    Safiya started at Envirosell as a field researcher. She was on her way to visiting all 50 states before joining the NYC office as a research associate. She holds a B.A. in sociology from Cornell University and is passionate about creating intuitive environments where people can thrive. When she’s not talking about human centered design, she’s trying to remedy her over-packing problem. 

  • Haoran (Sophie) Wang
    Research Associate
    Haoran (Sophie) Wang
    Research Associate

    Sophie holds her Master degree in Integrated Marketing Communications from Northwestern University. She is passionate about turning data into stories and actionable strategies with a consumer-centric and data-driven mindset. Her goal is to become a good storyteller that can bring positive impact to target audience. She is a life-long film fanatic, a real foodie, and a big fan of Corgi.


Office Team

  • Patricia Maltez
    Accountant
    Patricia Maltez
    Accountant

    Patricia loves numbers, so she switched from personal assistant to Accounting. Having joined Envirosell in 2004, she balances her work with her hobbies, including watching futbol (soccer), sewing, knitting and reading spy fiction thriller books. Patricia has the most “favorites” in life out of anyone in the office. Two examples are her favorites TV shows: Castle, Bones and NCIS. And her favorite footballer: “Messi”. 

  • Paul Kelly
    Field Coordinator
    Paul Kelly
    Field Coordinator

    Paul has worked for Envirosell for over 13 years now, and is an expert in all aspects of fieldwork.  He has been team leader on hundreds of retail projects with clients in various industries, traveling globally to cities such as Moscow, Shanghai, and Guatemala City, among others, to team-lead research and teach Envirosell’s methodology to team members.  Paul is also a film actor, and has taught public speaking workshops to Law Students at Hofstra University.    

  • Roni Weiss
    Communications Manager
    Roni Weiss
    Communications Manager

    As Communications Manager, Roni's helps craft Envirosell's PR and social media strategy, along with streamlining internal processes for the NYC office and its relationships with global offices.

    Outside of Envirosell, Roni works with Travel Unity, a 501(c)(3) focused on increasing diversity and inclusion in the world of travel.

    He lives in Westchester County with his partner, Lauren, and their four children.

  • Nicole Pineda
    Data Analyst
    Nicole Pineda
    Data Analyst

    Nicole has worked at Envirosell for almost 4 years and currently holds the role of Data Analyst. During her time at Envirosell, she has explored other roles, including Field Interviewer and Researcher, Eye Tracking Technician, and Data Analyst Assistant.

    She graduated from CUNY Hunter College with a BA in Sociology and as a Yalow Scholar (students recognized in pursing a career in scientific research).

  • Joe Parisi
    Data Analyst
    Joe Parisi
    Data Analyst

    Joseph works on all things data at the Envirosell NYC Office. When he is not computing deliverables and collaborating with project staff, Joseph can be found developing new data analysis systems for the team. He graduated from Cornell University with a BA in Physics. Outside of the office, Joseph is a passionate creative writer, baseball fan, and national park goer.


Field Team Leaders

  • Michael Bunch
    Senior Team Leader
    Michael Bunch
    Senior Team Leader

    Michael began working with Envirosell after more than 15 years working in healthcare administration. He was initially drawn to this work through his interest in psychology as it relates to human behavior. After traveling the world with Envirosell, he has not only worked for a variety of clients but also for a variety of roles within the company. He specializes in methodology training and in-field problem solving. 

  • Clelia Giron
    Team Leader
    Clelia Giron
    Team Leader

    Clelia is a lifelong New Jersey resident and has been with the company for 10 years working on over 130 projects. She currently specializes in eye-tracking and shop-alongs while also team-leading. She has a BA from Denison University in Communication and Spanish. In her spare time, Clelia enjoys traveling, meeting new people and immersing herself in different cultures and languages.

  • John Engle
    Team Leader
    John Engle
    Team Leader

    John has been part of the field staff for over 15 years. A lifelong New Yorker, he received his BA in Cultural Studies from SUNY Empire State College. He taught in NYC public and private elementary schools and still tutors math to children. He has worked on hundreds of Envirosell jobs, touring the world team-leading in-store research for clients in varying industries. Outside of Envirosell, he toured the world as the guitarist in the band Codeine. 

  • Silva Mateosian
    Team Leader
    Silva Mateosian
    Team Leader

    Silva is a self-professed product junkie who counts cosmetics research among her favorite jobs in her 15+ years at Envirosell. She moved to NYC when she was 18 to attend AMDA and has worked professionally in theatre all her life. She believes that she uses the same tools for research that she does to create a role onstage and that her experience in both fields has many parallels.

  • Theresa Bruno
    Team Leader
    Theresa Bruno
    Team Leader

    Theresa has a lengthy (continuing) career in theatre and television, during which she has toured internationally and performed in 49 of the 50 states. A born and bred New Yorker, she holds a B.A. in English from Wagner College, where she also studied Music, Theatre, and Education. She joined our team in 2007, and her background in the Arts, in tandem with her travels, provides her with a skill-set uniquely suited to our research. She is also a full-time mom to her 2 year-old son and part-time sounding board for her television writer husband.

  • Timothy Bush
    Team Leader
    Timothy Bush
    Team Leader

    Timothy has been a Team Leader for 15+ years, during which he has researched for some of the largest clients in Envirosell’s history, and is the creator of most of our concept illustrations for our clients’ ideation sessions and reports. Outside of Envirosell, Tim has authored and/or illustrated more than 25 children’s books, including the long-running ‘Capital Mysteries’ series published by Random House, with two others optioned as feature films.


Envirosell Brazil

  • Maria Cristina (Kita) Mastopietro
    Director
    Maria Cristina (Kita) Mastopietro
    Director

    Kita has a BA in Sociology and a Master of Arts degree in Psychology from Stanford University, and taught Social Psychology at the University of São Paulo. She founded and headed Sense since 1990, and joined the Envirosell family in 1988. In addition, she runs an educational non-profit organization for at-risk teens. She is married, has 3 cats and a dog.

  • Keyla Priscilla dos Reis de Almeida
    Project Manager
    Keyla Priscilla dos Reis de Almeida
    Project Manager

    In her personal life, Keyla loves to travel, to read and to spend time with her parents. In the professional world, she is focused on always learning new things, and enjoys being engaged and stimulated by the next challenge.

Envirosell Italy

Via Eustachi, 31 20129 Milano, Italy - 39.02.29405764

  • Giusi Scandroglio
    Managing Director
    Giusi Scandroglio
    Managing Director

    Giusi has more than two decades of experience in market research and shopper marketing. While Envirosell Italy is functional throughout Italy and greater Europe, her industry experience also includes working in both North America and Asia. She earned her master's degree in psychology from the University of Padova in Padova, Italy.

  • Paola Friggé
    Project Director
    Paola Friggé
    Project Director

    After earning her PhD in Creative Psychology in Milan, Paola started managing the Qualitative Division and Innovation Lab in QT and has experience of more than 8 years in retail studies focused on food, fashion, jewels, personal and home care. In her retail projects she likes to combine creativity and a scientific approach.

Envirosell Japan

Tokyo Opera City Tower 24F 3-20-2 Nishishinjuku Shinjuku-ku Tokyo 163-1424 Japan - 81.3.6859.2267

  • Koji Fukuta
    Representative Director
    Koji Fukuta
    Representative Director

    As the author of Shopper Marketing, Fukuta-san is considered the leading expert of shopper research in Japan. He has extensive experience in delivering store planning workshops and consulting services for commercial store planning in the global market.

  • Shuho Nirasawa
    Project Manager
    Shuho Nirasawa
    Project Manager

    Nirasawa-san has been in market research for six years. His experience includes conducting research vending machine beverages as well as beverages in convenience stores. Recent projects include a measurement survey on effects of laundry detergent shelf changes in a drugstore.

Envirosell Mexico

Homero 223, 5th Floor Polanco, 11560 Mexico City, MX. - T: +52 (55) 2155-9911

  • Key Account Manager
    Pamela Rodríguez
  • Director
    Gilberto Hernandez

Envirosell South Korea

2-7 10th Floor, H-Tower 102-19 Nonhyun-dong, Gangnam-ku 135-836 Seoul, Korea - 82 2.3014.1000

  • Jin Man Nam
    Executive Director
    Jin Man Nam
    Executive Director

    Jin Man launched Envirosell Korea in 2002 but has been in the market research world since 1995. He has held several client seminars and published Envirosell Korea Newsletters. Jin Man holds a B.A. in Business Administration from the Korea University in Seoul. He lives in Seoul with his wife and two daughters.

  • Angela Kim
    Team Manager
    Angela Kim
    Team Manager

    Angela Kim has been a part of Envirosell Korea since 2012. She a background that includes years of on-trade studies with clients in the Beer and RTD industries as well as other retail-related projects. At Envirosell, she manages incoming projects and is a main communicator with the Envirosell family. She is a mother of a lovely 2-year old daughter. 

  • Tina Kim
    Project Manager
    Tina Kim
    Project Manager

    Tina Kim is the project manager of Envirosell Korea. As a founding member of Envirosell Korea, Tina has conducted store planning projects from electronics to the airport, focused on the understanding of Korean shopping behavior. She holds a B.A. in Journalism from Sungkyunkwan University in Seoul. She loves traveling- especially if there is beautiful nature to be seen.