In 1986, Paco Underhill had a novel idea: let’s study the way people behave in stores. 35 years later, we’re still ahead of the curve in innovating methodologies and insights. We’re active in the evolution of retail and services and guide strategy for Fortune 500 companies.
From our roots in retail, we have applied our methods to help financial institutions, wireless service providers, CPG companies, hospitality groups, transportation spaces, real estate and mall developers, professional sports teams, entertainment venues, and workplace designers.
Envirosell NYC Headquarters
- Adam KavettDirector of Insights & ConsultingAdam KavettDirector of Insights & Consulting
Adam draws on strong expertise in human-centered design and cognitive ergonomics to deliver powerful guidance to refine and reimagine experiences. Adam leads project teams and consults across a variety of industries, leading Envirosell's exploration into non-traditional and unique space types.
Since joining Envirosell in 2011, Adam has led over 100 custom research and consulting projects in 17 countries across 4 continents. His client list includes some of the biggest names in retail and consumer packaged goods.
Outside of retail, Adam has worked on the development of major transit hubs, cultural and educational institutions, and large-scale workplaces for real-estate brokerage firms. He is also Envirosell's in-house expert on wine, beer, and spirits categories.
Adam graduated from Cornell University with a B.S. in Design and Environmental Analysis, concentrating in Human Factors & Ergonomics. He spends most of his free time divided between obsessing over his garden and foraging in specialty grocery stores.
- Larissa HuntDirector of Data & MethodologyLarissa HuntDirector of Data & Methodology
From applying and optimizing project-specific methodologies to assuring the quality of output, Larissa oversees all things data at Envirosell's Global Headquarters in NYC. Larissa works with other departments and her staff to filter client needs into projects with useful, reliable results. Larissa is also the liaison for 3rd party vendors, including focus groups, moderators, and transcription/translation.
A member of design:retail's 2018 class of 40 under 40, Larissa has worked her way from data intern to Director of Data & Methodology over the course of less than a decade. She received her Master's of Science in Social Research in 2010.
- Liam O'ConnellGeneral ManagerLiam O'ConnellGeneral Manager
Since joining Envirosell in 2008 Liam has studied how shoppers interact with spaces and products across the world. He is an expert in designing research tools and approaches to capture data that tells the story of the customer experience.
Past clients include Best Buy, Wendy’s, Jim Beam, Lacoste, adidas and Logan Airport.
Liam earned his BS at Tulane University. He lives in Brooklyn, NY.
- Tierney NelsonResearch AssociateTierney NelsonResearch Associate
Tierney attended the University of Washington in Seattle, Washington and received her BA in Community, Environments, and Planning with a focus in Anthropology. She applies the ethnographic research experience from undergrad into her role as a research associate here at Envirosell. Additionally, Tierney has 6 years of retail customer experience so working with retail stores is all too familiar. When not working, you can find Tierney people-watching at one of New York's many parks and probably eating a street hot dog or coffee.
- Giselle BurgosResearch AnalystGiselle BurgosResearch Analyst
Giselle is an integral part of our data team and contributes to project execution in both quantitative and qualitative data analyses. She started working for Envirosell in 2013 and her roles have extended from data intern to survey programmer to research analyst and takes pride in her impeccable attention to detail. Giselle specializes in our eye-tracking methodology and provides insights by seeing the retail world through the consumer's eyes - literally!
She received her B.S. in Sociology in 2013. Giselle is a native New Yorker and loves trying different cuisines, following the latest beauty trends and dancing to Latin tunes.
- Emily PetrieData AnalystEmily PetrieData Analyst
Emily joined Envirosell in November 2022. She has always been a data nerd and is thrilled to use her data skills to help Envirosell’s customers. Her previous work has been in the not-for-profit sector in NYC, including helping develop systems to improve operations at a school, running a free IRS tax preparation program, and working at an animal shelter. She has a Master’s degree in Quantitative Methods in the Social Sciences from the City University of New York Graduate Center and a Bachelor’s degree in Social Policy from Northwestern University. She lives in Queens with her partner and their roughly 75 pound lap dog.
- Jessa WangResearch AssociateJessa WangResearch Associate
Jessa is a passionate social science researcher with experience in research design, data visualization, and spatial analysis. She brings in her perspectives in both design and psychology to examine the relationship between the built environment and consumer experiences. Prior to joining Envirosell, Jessa worked as a client liaison at an immigration law firm and has completed a B.A. in Editing and Publishing and M.A. in Communication. To further advance her design and analytical skills, she is also on the path of pursuing a Master of Urban Planning degree at New York University.
Being from China, Jessa carries her love for her culture through food and movies. She is also a book and music lover who likes to travel with her favorite stories and curated playlist.
- Tom MosemanSenior Vice PresidentTom MosemanSenior Vice President
Having spent almost half his life working at Envirosell, Tom is considered a “lifer”. His first career was in the theatre where he worked as an actor, director and producer. He believes this was perfect training: theatre creates an external expression of the psychological world; Envirosell examines the behavioral world to reveal the psychological one.
- Paco UnderhillFounder & Strategic AdvisorPaco UnderhillFounder & Strategic Advisor
Paco’s first book, Why We Buy: The Science of Shopping, is an internationally recognized bestseller and has been published in 27 languages. His columns and editorials have appeared in The New York Times, Money Magazine and The Wall Street Journal, among others. Paco spends most of his days on the road, as a featured and keynote speaker on six continents. Today he is known as one of our era’s forefront retail anthropologists.
To learn more about Paco, please visit pacounderhill.com.
- Patricia MaltezAccountantPatricia MaltezAccountant
Patricia loves numbers, so she switched from personal assistant to Accounting. Having joined Envirosell in 2004, she balances her work with her hobbies, including watching futbol (soccer), sewing, knitting and reading spy fiction thriller books. Patricia has the most “favorites” in life out of anyone in the office. Two examples are her favorites TV shows: Castle, Bones and NCIS. And her favorite footballer: “Messi”.
- Michael BunchSenior Team LeaderMichael BunchSenior Team Leader
Michael began working with Envirosell after more than 15 years working in healthcare administration. He was initially drawn to this work through his interest in psychology as it relates to human behavior. After traveling the world with Envirosell, he has not only worked for a variety of clients but also for a variety of roles within the company. He specializes in methodology training and in-field problem solving.
- John EngleTeam LeaderJohn EngleTeam Leader
John has been part of the field staff for over 15 years. A lifelong New Yorker, he received his BA in Cultural Studies from SUNY Empire State College. He taught in NYC public and private elementary schools and still tutors math to children. He has worked on hundreds of Envirosell jobs, touring the world team-leading in-store research for clients in varying industries. Outside of Envirosell, he toured the world as the guitarist in the band Codeine.
- Clelia GironTeam LeaderClelia GironTeam Leader
Clelia is a lifelong New Jersey resident and has been with the company for 10 years working on over 130 projects. She currently specializes in eye-tracking and shop-alongs while also team-leading. She has a BA from Denison University in Communication and Spanish. In her spare time, Clelia enjoys traveling, meeting new people and immersing herself in different cultures and languages.
- Paul KellySenior Team LeaderPaul KellySenior Team Leader
Paul has worked for Envirosell for over 13 years now, and is an expert in all aspects of fieldwork. He has been team leader on hundreds of retail projects with clients in various industries, traveling globally to cities such as Moscow, Shanghai, and Guatemala City, among others, to team-lead research and teach Envirosell’s methodology to team members. Paul is also a film actor, and has taught public speaking workshops to Law Students at Hofstra University.
- Silva MateosianTeam LeaderSilva MateosianTeam Leader
Silva is a self-professed product junkie who counts cosmetics research among her favorite jobs in her 15+ years at Envirosell. She moved to NYC when she was 18 to attend AMDA and has worked professionally in theatre all her life. She believes that she uses the same tools for research that she does to create a role onstage and that her experience in both fields has many parallels.
- Timothy BushTeam LeaderTimothy BushTeam Leader
Timothy has been a Team Leader for 15+ years, during which he has researched for some of the largest clients in Envirosell’s history, and is the creator of most of our concept illustrations for our clients’ ideation sessions and reports. Outside of Envirosell, Tim has authored and/or illustrated more than 25 children’s books, including the long-running ‘Capital Mysteries’ series published by Random House, with two others optioned as feature films.
- Raymond LiangFounderRaymond LiangFounder
Raymond Liang has more than 20 years market research experience in China, now is the key member of research team designated to manage both international and national key clients
Raymond has extensive marketing research experience in China. He has spent over 20 years in the market research profession since graduation. Raymond has focused on the client development and possessed very hands-on experience in diverse sectors including consumer packaged goods, technology, automotive, etc, and this in both quantitative and qualitative disciplines and across various consumer segments for both international and local clients.
Thus, Raymond accumulated rich knowledge of the Chinese market with its local cultural characteristics spanning across various business and marketing issues, at the same time, he keeps very good relationship with lots of international clients and domestic clients. Raymond has built up sound experience after moderation over 800 groups.
In his last position he was key contact person with research shopper agency and traveled to United States to enhance shopper knowledge expertise and learn about new research methods in this field.
- Rebecca ChenSenior Research DirectorRebecca ChenSenior Research Director
Rebecca Chen has over 10 years working experience in market research. She is good at using a variety of consumer insight exploration tools to provide effective and value-added marketing solutions. She has rich experience in both qualitative and quantitative research. She is skilled in moderation with good logicality and approachability, especially in shop along interviews, home-visit, and creative workshop.
Rebecca graduated from Sun Yat-sen University with Master Degree of Technical Economy and Management, and has worked for TNS, Amway and Consumer Search Group. In 2017, on behalf of INI, she gave a speech on ”Discovering optimal consumer experience via design research principals “ in ESOMA global conference.
- Kristal CaiSenior Research ExecutiveKristal CaiSenior Research Executive
Kristal Cai graduated from University of Leeds with a B.A Management with marketing, which allows her to better understand customer behavior and Market research skill. Kristal major in Entrepreneurship and Innovation Management Loughborough University, concentrating in Marketing skill and businesses innovation.
Since joining INI in 2018, Kristal has participated in a dozen of customer behavior researches in travelling, cosmetic, fashion, 3C (Computer, Communication and Consumer Electronic) and home appliances industry where she was responsible for market analysis, general project management, quantitative and qualitative questionnaire and data analysis.
- Thea ZhaoResearcherThea ZhaoResearcher
Thea Zhao, from ISCTE-IUL university – Lisbon, graduated with master degree of business administration. She focused subjects are marketing, data analysis, and negotiation. During school She put her great efforts on different marketing projects, and with excellent result.
After joining INI, Thea’s research across different industries such as FMCG and Real Estate. She is skilled to explore user's experience and seek improvement using research method includes customer insight, customer behavior study.
Beside above experience she also committed to learn different research methods and strengthen herself expertise.
- Koji FukutaRepresentative DirectorKoji FukutaRepresentative Director
As the author of Shopper Marketing, Fukuta-san is considered the leading expert of shopper research in Japan. He has extensive experience in delivering store planning workshops and consulting services for commercial store planning in the global market.
- Shuho NirasawaProject ManagerShuho NirasawaProject Manager
Nirasawa-san has been in market research for six years. His experience includes conducting research vending machine beverages as well as beverages in convenience stores. Recent projects include a measurement survey on effects of laundry detergent shelf changes in a drugstore.
Envirosell South Korea
- Jin Man NamExecutive DirectorJin Man NamExecutive Director
Jin Man launched Envirosell Korea in 2002 but has been in the market research world since 1995. He has held several client seminars and published Envirosell Korea Newsletters. Jin Man holds a B.A. in Business Administration from the Korea University in Seoul. He lives in Seoul with his wife and two daughters.
- Angela KimTeam ManagerAngela KimTeam Manager
Angela Kim has been a part of Envirosell Korea since 2012. She a background that includes years of on-trade studies with clients in the Beer and RTD industries as well as other retail-related projects. At Envirosell, she manages incoming projects and is a main communicator with the Envirosell family. She is a mother of a lovely 2-year old daughter.
- Tina KimProject ManagerTina KimProject Manager
Tina Kim is the project manager of Envirosell Korea. As a founding member of Envirosell Korea, Tina has conducted store planning projects from electronics to the airport, focused on the understanding of Korean shopping behavior. She holds a B.A. in Journalism from Sungkyunkwan University in Seoul. She loves traveling- especially if there is beautiful nature to be seen.