Tierney attended the University of Washington in Seattle, Washington and received her BA in Community, Environments, and Planning with a focus in Anthropology. She applies the ethnographic research experience from undergrad into her role as a research associate here at Envirosell. Additionally, Tierney has 6 years of retail customer experience so working with retail stores is all too familiar. When not working, you can find Tierney people-watching at one of New York's many parks and probably eating a street hot dog or coffee. 

Giselle is an integral part of our data team and contributes to project execution in both quantitative and qualitative data analyses. She started working for Envirosell in 2013 and her roles have extended from data intern to survey programmer to research analyst and takes pride in her impeccable attention to detail. Giselle specializes in our eye-tracking methodology and provides insights by seeing the retail world through the consumer's eyes - literally!

She received her B.S. in Sociology in 2013. Giselle is a native New Yorker and loves trying different cuisines, following the latest beauty trends and dancing to Latin tunes. 

Emily joined Envirosell in November 2022. She has always been a data nerd and is thrilled to use her data skills to help Envirosell’s customers. Her previous work has been in the not-for-profit sector in NYC, including helping develop systems to improve operations at a school, running a free IRS tax preparation program, and working at an animal shelter. She has a Master’s degree in Quantitative Methods in the Social Sciences from the City University of New York Graduate Center and a Bachelor’s degree in Social Policy from Northwestern University. She lives in Queens with her partner and their roughly 75 pound lap dog.

Jessa is a passionate social science researcher with experience in research design, data visualization, and spatial analysis. She brings in her perspectives in both design and psychology to examine the relationship between the built environment and consumer experiences. Prior to joining Envirosell, Jessa worked as a client liaison at an immigration law firm and has completed a B.A. in Editing and Publishing and M.A. in Communication. To further advance her design and analytical skills, she is also on the path of pursuing a Master of Urban Planning degree at New York University.

Being from China, Jessa carries her love for her culture through food and movies. She is also a book and music lover who likes to travel with her favorite stories and curated playlist. 

Paco’s first book, Why We Buy: The Science of Shopping, is an internationally recognized bestseller and has been published in 27 languages.  His columns and editorials have appeared in The New York Times, Money Magazine and The Wall Street Journal, among others. Paco spends most of his days on the road, as a featured and keynote speaker on six continents. Today he is known as one of our era’s forefront retail anthropologists.

To learn more about Paco, please visit pacounderhill.com.

Patricia loves numbers, so she switched from personal assistant to Accounting. Having joined Envirosell in 2004, she balances her work with her hobbies, including watching futbol (soccer), sewing, knitting and reading spy fiction thriller books. Patricia has the most “favorites” in life out of anyone in the office. Two examples are her favorites TV shows: Castle, Bones and NCIS. And her favorite footballer: “Messi”. 

Clelia is a lifelong New Jersey resident and has been with the company for 10 years working on over 130 projects. She currently specializes in eye-tracking and shop-alongs while also team-leading. She has a BA from Denison University in Communication and Spanish. In her spare time, Clelia enjoys traveling, meeting new people and immersing herself in different cultures and languages.

Paul has worked for Envirosell for over 13 years now, and is an expert in all aspects of fieldwork.  He has been team leader on hundreds of retail projects with clients in various industries, traveling globally to cities such as Moscow, Shanghai, and Guatemala City, among others, to team-lead research and teach Envirosell’s methodology to team members.  Paul is also a film actor, and has taught public speaking workshops to Law Students at Hofstra University.    

Timothy has been a Team Leader for 15+ years, during which he has researched for some of the largest clients in Envirosell’s history, and is the creator of most of our concept illustrations for our clients’ ideation sessions and reports. Outside of Envirosell, Tim has authored and/or illustrated more than 25 children’s books, including the long-running ‘Capital Mysteries’ series published by Random House, with two others optioned as feature films.

Raymond Liang has more than 20 years market research experience in China, now is the key member of research team designated to manage both international and national key clients

Raymond has extensive marketing research experience in China. He has spent over 20 years in the market research profession since graduation. Raymond has focused on the client development and possessed very hands-on experience in diverse sectors including consumer packaged goods, technology, automotive, etc, and this in both quantitative and qualitative disciplines and across various consumer segments for both international and local clients.

Thus, Raymond accumulated rich knowledge of the Chinese market with its local cultural characteristics spanning across various business and marketing issues, at the same time, he keeps very good relationship with lots of international clients and domestic clients. Raymond has built up sound experience after moderation over 800 groups.

In his last position he was key contact person with research shopper agency and traveled to United States to enhance shopper knowledge expertise and learn about new research methods in this field.

Rebecca Chen has over 10 years working experience in market research. She is good at using a variety of consumer insight exploration tools to provide effective and value-added marketing solutions. She has rich experience in both qualitative and quantitative research. She is skilled in moderation with good logicality and approachability, especially in shop along interviews, home-visit, and creative workshop.

Rebecca graduated from Sun Yat-sen University with Master Degree of Technical Economy and Management, and has worked for TNS, Amway and Consumer Search Group. In 2017, on behalf of INI, she gave a speech on ”Discovering optimal consumer experience via design research principals “ in ESOMA global conference.

Kristal Cai graduated from University of Leeds with a B.A Management with marketing, which allows her to better understand customer behavior and Market research skill. Kristal major in Entrepreneurship and Innovation Management Loughborough University, concentrating in Marketing skill and businesses innovation.

Since joining INI in 2018, Kristal has participated in a dozen of customer behavior researches in travelling, cosmetic,  fashion, 3C (Computer, Communication and Consumer Electronic)  and home appliances industry where she was responsible for market analysis, general project management, quantitative and qualitative questionnaire and data analysis.

Thea Zhao, from ISCTE-IUL university – Lisbon, graduated with master degree of business administration. She focused subjects are marketing, data analysis, and negotiation. During school She put her great efforts on different marketing projects, and with excellent result.

After joining INI, Thea’s research across different industries such as FMCG and Real Estate. She is skilled to explore user's experience  and seek improvement using research method includes customer insight, customer behavior study.

Beside above experience she also committed to learn different research methods and strengthen herself expertise.

As the author of Shopper Marketing, Fukuta-san is considered the leading expert of shopper research in Japan. He has extensive experience in delivering store planning workshops and consulting services for commercial store planning in the global market.

Nirasawa-san has been in market research for six years. His experience includes conducting research vending machine beverages as well as beverages in convenience stores. Recent projects include a measurement survey on effects of laundry detergent shelf changes in a drugstore.

Jin Man launched Envirosell Korea in 2002 but has been in the market research world since 1995. He has held several client seminars and published Envirosell Korea Newsletters. Jin Man holds a B.A. in Business Administration from the Korea University in Seoul. He lives in Seoul with his wife and two daughters.

Tina Kim is the project manager of Envirosell Korea. As a founding member of Envirosell Korea, Tina has conducted store planning projects from electronics to the airport, focused on the understanding of Korean shopping behavior. She holds a B.A. in Journalism from Sungkyunkwan University in Seoul. She loves traveling- especially if there is beautiful nature to be seen.