WE HELP CLIENTS IMPROVE


Store Performance

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We combine comprehensive data about the customer journey with best practices and our industry benchmarks to provide actionable guidance.
Category Conversion

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Our approach helps retailers and manufacturers optimize planograms, merchandising, and package design.

Signage Effectiveness

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We understand how signage works in the real world and will improve your messaging strategy to maximize ROI.
Customer Experience

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Amenability equals profitability. We analyze all customer touchpoints to gauge and improve perceptions of the space and the brand.
We use a holistic approach with both quantitative and qualitative tools, conducted in-person, online, or with mobile devices.
We leverage years of knowledge to improve your process and help you steer clear of pitfalls, allowing you to save money and iterate faster.
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Observation
First Person Observation
Using a proprietary approach, researchers record detailed visitor behavior over the course of the journey. Standard metrics such as time in store or section, conversion rates, product interaction and associate engagement can be supplemented with custom metrics catered to each project.

Video Analysis
In addition to illustrating behavior, cameras are one of our go-to-tools for understanding window/display capture power and interior traffic flow. We can also analyze your existing footage.
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BehaviorView
Our expertise enables a more tactical interpretation of your in-store analytics. Optimize your investment with richer insights and stronger recommendations. Go beyond the simple facts of shopper behavior to the "why", "so what", and "what’s next?“
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Intercept surveys
Customers are intercepted after their visit to complete a brief survey about their experience. This provides quantitative insights that can be contextualized with Envirosell benchmarks. Typical surveys include questions on customer perceptions, staff interactions, and message recall. Surveys are catered to specific client needs.
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Shop-Alongs / Dine-Alongs

A semi-structured discussion between Envirosell moderators and shoppers provides unfiltered and colorful feedback. Executed in store, this methodology brings the customer’s voice to life and highlights pain points and essential elements of the experience. We can recruit real shoppers on real shopping trips or pre-recruit for specific segments.
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Customer Experience Analysis
Envirosell consultants draw on their experience to deconstruct your customer journey and make recommendations based on best practices.
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Prototype Testing
We can test your experience/design with end users before a costly roll-out.
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Design Review
Sometimes you just need a fresh pair of eyes to help you make decisions. We can assess your floor plans, renderings, mock-ups, category/fixture plans, etc.
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Prototype Development
We lead real-time iteration sprints with your stakeholders and design team.
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Concept Testing
We distill early-stage feedback from end users to help inform choices on brand concepts and designs.
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Eye-Tracking
Eye tracking provides a visual documentation of the journey from the visitor’s POV and is our preferred approach for understanding customer navigation and signage effectiveness. Shoppers are intercepted and asked to wear glasses that record their eye movement during the trip. Eye tracking is often paired with a follow-up in-depth interview. We provide web-based eye tracking for concept testing and online shopping.
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Mobile Diaries

Diaries allow participants to share brand touchpoints and relevant moments over the course of their daily lives: at home, in stores, at work, at school, etc. Diaries provide a unique way to illustrate customers’ POV through photo and video journaling on their smartphones. Envirosell creates and manages activities over the course of a week to several months depending on project needs.
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Web-Alongs
Web-Alongs are conducted through participants’ computers or tablets and provide rich qualitative insight into online shopping behavior. These can cover any part of the path-to-purchase, including brand and retailer preferences, touchpoint usage, website navigation, and the moments leading up to a decision.
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In-Home Ethnographies

A semi-structured discussion between Envirosell moderators and participants provides unfiltered feedback shared from the home. Ethnographic interviews uncover physical realities of the home and lifestyle dynamics that shape consumers’ perceptions and behaviors. Researchers conduct video-recorded interviews in participants’ homes or online.
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Mobile Missions
Respondents in an app community are given specific tasks, journeys and/or checklists for their mission once on site. Sites can range from general areas or targeted down to specific markets or individual establishments.
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Web Surveys
A quantitative approach to generating insights from respondents across the globe, targeted for project needs. We design thoughtful tools to deliver better information.
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Associate In-depth Interviews

Our candid conversations with your staff provide frontline insights and feedback. Interviews are audio-recorded and kept confidential to ensure that employees feel comfortable sharing what’s on their mind. Topics typically include operations, messaging effectiveness, and unmet customer needs.