Our Services
We offer advisory services and research tools to help our clients design a better
customer experience.
Retail Insights & Strategy
Learn More ›Customer Experience Analysis
Learn More ›Shopper Journey Mapping
Learn More ›Store Design & Prototype Testing
Learn More ›Category Management & CPG Insights
Learn More ›Signage & Menu Board Optimization
Learn More ›Omni-channel & Path to Purchase Research
Learn More ›Design & Concept Review
Learn More ›Online to Brick & Mortar Transition
Learn More ›Advisory Services
Learn More ›Web CX
Learn More ›Retail Insights & Strategy
For 35+ years we have studied the intersection of people and products to help our clients build better relationships with their customers. We use our extensive experience in consumer behavior and data analytics to provide strategic guidance across all aspects of the customer journey. We help our clients with understanding consumer behavior, analyzing shopper data and informing merchandising, branding and marketing strategies.
Customer Experience Analysis
Customer Experience Analysis (CXA) provides an in-depth assessment of each customer touchpoint and opportunities for improvement, including merchandising, messaging, layout, operations, etc. This often includes walkthroughs with insights teams to understand challenges, brainstorm next steps, and iterate designs. CXA provides a nimble and cost-effective approach, particularly when decision timelines are limited or primary research is not an option.
Shopper Journey Mapping
Shopper Journey mapping is a visualization of stages of the physical or digital path to purchase. In our decades of experience designing research tools and observing shoppers in their natural environment, we've developed a detailed understanding of the touchpoints that influence behavior and decision-making.
Store Design & Prototype Testing
Prototype testing and development is a cornerstone of Envirosell's expertise. Using a variety of on-site research methods, we assess the strengths and weaknesses of different store designs, elements, or messaging systems to inform future iterations. We use pre/post or a/b testing to understand how physical variables affect human behavior. We can help you make the right decisions and plan your CAPEX more effectively by fine-tuning a design before implementation across a fleet.
Category Management & CPG Insights
Placement, POP materials, packaging, adjacencies... We use a variety of tools to understand how these elements influence behavior and affect impulsivity at the point of purchase. Working with brands, we develop insights and guidance to inform marketing strategies and shelf tactics. Working with retailers, we develop a deep understanding of category behavior and its influence on the store overall to improve exposure and conversion.
Signage & Menu Board Optimization
Signage is an essential consideration for any retail or public space. Envirosell offers research solutions, including mobile eye tracking, to assess and test how signage works. We offer advisory services to help our clients design more effective information hierarchies across wayfinding, price, promotional, and informational signage.
Omni-channel & Path to Purchase Research
Customers anticipate brand interactions will be seamless across different channels, but approach each channel with a different set of expectations and goals. Using ethnographic and quantitative approaches, we work to understand what influences shoppers at each stage of the journey, and how customers go to learn, confirm and purchase across platforms.
Design & Concept Review
We guide our clients through the design process to evaluate the functionality and shopability of existing and new concepts. Our expert team combines creativity with strategic insights to assess all aspects of a design including layout, merchandising, messaging, operations, and other in-store strategies.
Online to Brick & Mortar Transition
Managing the online to brick and mortar transition well is essential to controlling costs and designing productive spaces. Decades of experience studying shopper behavior comes with a long list of best practices and guidance for engineering a successful in-store experience.
Advisory Services
Envirosell provides a wide range of advisory services, including store tours, C-suite workshops, stakeholder engagement exercises, and speaking events. We also help brands interpret and apply other sources of in-store and customer data.
Web CX
We provide guidance on digital experiences by layering traditional UX analysis with Envirosell shopping constructs/philosophy/etc.
our industry experience
We apply our approach across physically built and digital environments:
Retail
Over the years we have completed thousands of research studies in all types of retail spaces – physical and digital. We provide tailored solutions that can be adjusted to any scale or setting.
- Luxury
- Discount
- Grocery
- Children & Toys
- Mass
- Club
- Footwear
- Bookstores
- C-stores & Gas Stations
- Health & Beauty
- Home Goods
- Eyewear
- Jewelry
- Specialty
- Pet
- Sports Apparel
- Technology & Electronics
- Wireless
- Automotive
- Home Improvement
Food Service
Envirosell has a long history in the food service industry and can support all aspects of the customer experience. We use data to quantify how different touchpoints affect the experience. Our research centers on signage and menu board optimization, layout and seating design, operations, and more.
- Quick Service
- Casual
- Cafeteria + Food Hall
- Bars
Public spaces
Envirosell grew out of the tradition of urban planning and public space assessment. We continue to apply our philosophy across public and semi-private spaces, assessing all aspects of the visitor experience, including navigation and wayfinding, layout considerations, staff behavior, etc.
- Museums
- Libraries
- Government
- Airports
- Train Stations
- Bus Depots
- Experiential Events
Banking & Financial Services
Envirosell has worked with leading financial institutions, as well as regional credit unions, over several decades in development and branch design iterations. Our research has been critical in guiding our clients through this transition and optimizing the use of branch assets.
Healthcare
The healthcare experience isn’t always great. We apply Envirosell research tools and retail thinking to identify gaps and lapses in care and reimagine healthcare experiences.
Hospitality
We apply our tools and philosophy to break down the stages of any hospitality journey to identify pain points and opportunities for improvement. We help brands understand how their spaces are experienced from the customer point of view.
- Hotels
- Casinos
- Cruise Ships
- Campgrounds
- Travel Agenices
- Sports
- Event Venues
Workplace
We have worked with numerous real estate companies and corporate campuses to better understand how their spaces work and provide guidance for elevating the employee experience and increasing efficiency.
case studies
For examples and case studies for your industry and goals, please contact us at: